CASE STUDIES

  
Kensington Rooftop Gardens
:
 Create a private members club fit for the future.
In partnership with Made Thought

        : Ethnography
        : Cultural analysis
        : Trend forecasting
        : Cultural strategy

Chandon
:
 Create a future-proofed brand positioning for the new Chandon brand universe.
In partnership with Made Thought

        : Cultural research
        : Trends & forecasting
        : Semiotics
        : Brand strategy

Corona
:
 Capture the notion of paradise.
In partnership with Wieden + Kennedy

        : Ethnography
        : Semiotics
        : Cultural analysis
        : Campaign strategy
        : Cultural strategy

Ennismore
:
 Create a community-driven insights tracker to test future brand concepts across the Ennismore portfolio.

        : Trends analysis
        : Cultural analysis
        : Semiotics
        : Workshops
        : Creative concepting
        : Cultural programming
        : Cultural strategy

Birkenstock
:
 Identify a new audience for Birkenstock.
In partnership with Breaks

        : Ethnography
        : Cultural analysis
        : Trends & forecasting
        : Creative/product testing
        : Cultural strategy
        : Brand/product strategy

Copa90
:
 Explore the bias of representation in football media.

        : Cultural research
            ︎︎︎

Made.com
:
 Define a North-star target audience.
In partnership with Made Thought

        : Ethnography
        : Foresight activation
        : Creative testing

Nike
:
 Identify what Nike Air means to a new generation.

        : Ethnography
        : Cultural analysis
        : Semiotics
        : Trends & forecasting
        : Creative/product testing
        : Cultural strategy
        : Brand/product strategy
        : Creative concepting

Jordan
:
 Capture a unique perspective of Jordan for Europe.
In partnership with Breaks

        : Ethnography
        : Cultural analysis
        : Trends & forecasting
        : Cultural strategy
        : Brand/product strategy

Paul Smith
:
 Create a segmentation framework to help define a future legacy.
In partnership with Made Thought

        : Cultural analysis
        : Trends & forecasting
        : Foresight activation and roadmapping

Size? X Nike
:
 Create a future proofed segmentation strategy for Europe.

        : Ethnography
        : Cultural analysis
        : Trends & forecasting
        : Creative/product testing
        : Cultural strategy
        : Brand/product strategy

Depop
:
 Lead research and strategy on a campaign bringing equity back into the LGBTQIA+community. #queerondepop.
In partnership with OnRoad

        : Ethnography
        : Cultural analysis
        : Campaign strategy

Sonos
:
 Craft a cultural strategy capitalising on the power of sound. 
In partnership with Mixcloud

        : Cultural analysis
        : Cultural strategy
        : Foresight activation and roadmapping

Galerie
:
 Uncover the future of niche streaming services. 
In partnership with Indian Paintbrush

        : Ethnography
        : Cultural analysis
        : Trends & forecasting
        : Cultural strategy
        : Brand/business strategy

© 2022 / DUOLOGY

CASE STUDIES

Kensington Rooftop Gardens
:
 Create a private members club fit for the future.
In partnership with Made Thought

        : Ethnography
        : Cultural analysis
        : Trend forecasting
        : Cultural strategy

Chandon
:
 Create a future-proofed brand positioning for the new Chandon brand universe.
In partnership with Made Thought

        : Cultural research
        : Trends & forecasting
        : Semiotics
        : Brand strategy

Corona
:
 Capture the notion of paradise.
In partnership with Wieden + Kennedy

        : Ethnography
        : Semiotics
        : Cultural analysis
        : Campaign strategy
        : Cultural strategy

Ennismore
:
 Create a community-driven insights tracker to test future brand concepts across the Ennismore portfolio.

        : Trends analysis
        : Cultural analysis
        : Semiotics
        : Workshops
        : Creative concepting
        : Cultural programming
        : Cultural strategy

Birkenstock
:
 Identify a new audience for Birkenstock.
In partnership with Breaks

        : Ethnography
        : Cultural analysis
        : Trends & forecasting
        : Creative/product testing
        : Cultural strategy
        : Brand/product strategy

Copa90
:
 Explore the bias of representation in football media.

        : Cultural research
            ︎︎︎

Made.com
:
 Define a North-star target audience.
In partnership with Made Thought

        : Ethnography
        : Foresight activation
        : Creative testing

Nike
:
 Identify what Nike Air means to a new generation.

        : Ethnography
        : Cultural analysis
        : Semiotics
        : Trends & forecasting
        : Creative/product testing
        : Cultural strategy
        : Brand/product strategy
        : Creative concepting

Jordan
:
 Capture a unique perspective of Jordan for Europe.
In partnership with Breaks

        : Ethnography
        : Cultural analysis
        : Trends & forecasting
        : Cultural strategy
        : Brand/product strategy

Paul Smith
:
 Create a segmentation framework to help define a future legacy.
In partnership with Made Thought

        : Cultural analysis
        : Trends & forecasting
        : Foresight activation and roadmapping

Size? X Nike
:
 Create a future proofed segmentation strategy for Europe.

        : Ethnography
        : Cultural analysis
        : Trends & forecasting
        : Creative/product testing
        : Cultural strategy
        : Brand/product strategy

Depop
:
 Lead research and strategy on a campaign bringing equity back into the LGBTQIA+community. #queerondepop.
In partnership with OnRoad

        : Ethnography
        : Cultural analysis
        : Campaign strategy

Sonos
:
 Craft a cultural strategy capitalising on the power of sound. 
In partnership with Mixcloud

        : Cultural analysis
        : Cultural strategy
        : Foresight activation and roadmapping

Galerie
:
 Uncover the future of niche streaming services. 
In partnership with Indian Paintbrush

        : Ethnography
        : Cultural analysis
        : Trends & forecasting
        : Cultural strategy
        : Brand/business strategy

© 2022 / DUOLOGY